Review
ICHA ICHA CHIANG MAI started off early 2020 as a promising business that would bring to you "a unique Japanese AV erotic experience in Chiang Mai". Now, sadly, it has degraded into an average Thai style body-to-body massage parlor that has not much more to offer than its peers.
'Icha Icha' (イチャイチャ) is a Japanese colloquial expression for flirting, so the name does not refer to being jealous in Thai (อิจฉา).
อิชา อิชา มาสสาจ เชียงใหม่ (มาสซาส / นวด) イチャイチャ チェンマイ
When I tried Icha Icha in its early days, there was this hope or promise that 'this one would be different': with Japanese management and high-quality materials imported from Japan, hopefully this business would be able to overcome the typical Thai laziness and the 'maipenrai' attitude and evolve its concepts into something more sophisticated than the boring body-to-body massage concept that you find all over town. Now, 2 years further down the road, I realize it wasn't able to do that, unfortunately.
Admittedly, the receptionist is making a good effort and the girl didn't cut the time, tried to please and even gave a long bare blowjob. But this place, as its peers in the B2B world, lacks the most important thing which should be central to this kind of business: sensuality.
The entire concept, the packages and the way the girls carry it out is so totally void of sensuality that I couldn't feel excited for 1 minute.
I booked the Sukebe treatment, a new package on the menu for a fairly steep price of THB 2,600 (without full service). The Sukebe chair (スケベ椅子) is a Japanese style little stool one can use in the bathroom to clean one self, but it's also an ideal tool to perform certain erotic treatments on it. According to the receptionist, there was only 1 girl able and willing to do it. So I went along with her.
Once in the room, the girl immediately put me on the sukebe chair and asked me to lean back. She did some stroking and wanking and then started to give me a blowjob. After 5-10 min, the quintessence of the package, the sukebe, was over and she suggested to me it be better if we continue on the airbed. The sukebe chair was indeed not so comfortable, the edges hurt a bit on the buttocks, so the airbed was more comfortable, but wasn't this treatment all about the sukebe chair? A supposedly 90 min whirling erotic dance around the sukebe chair turned into a normal, mediocre body-to-body. The girl said it's too tiring for her and painful for the knees, and other girls don't want to do it.
The airbed treatment in Icha Icha I had before: lots of nuru gel and the girl sliding over my body as if I were a skating rink. It was so boring that I almost fell asleep. I didn't feel any tension, and excitement, any desire.
There was no other way to finish the experience than to pay the girl extra for 'full service' (sex). Else, it would have been a thing I'd rather forget. The only good thing about having 'full' in Icha Icha is that the going rate for that is 500 baht extra, not an outrageous 2-3k that some girls ask in other places.
Soapy body to body massage on an airbed including full service (sex):
No additional charges, clear upfront pricing.
Originally, Icha Icha aimed and promised to recruit new faces every month, but I'm not sure if it could achieve that goal, partly due to covid and partly due to how difficult it is to recruit new staff in Chiang Mai.
Most of the time you may see about 5-6 full time girls, but on some days you may enounter 6-7 part time girls extra, the business says.
Icha Icha see more examples of girls below
11:00 - 24:00 hrs
There is plenty of space in these 2 town houses that Icha Icha occupies. The rooms are airconned and fully private, but in dark style. What I don't like is that all the windows are closed with wooden plates, this gives the feeling of a love hotel.
There are large shower compartments in all rooms for play with the airbed, but there are no toilets in the VIP rooms and the toilet on the 2F is rather old, unrenovated unlike the rest of the building.
The airbeds and the nuru gel are of good Japanese quality. In Icha Icha, about 1 liter of nuru gel is used per customer, so that's enough, if you like it.
Overall, I feel sad to conclude that Icha Icha has not been able to really rise that much above its competitors. The girls do make an effort, but it's too mechanical, like a program. There is no genuine sensuality. Some concepts Icha Icha has introduced to the Chiang Mai market could have been innovative, but in the end the lack of detail, training and working out such concept make them not that attractive. So the only reason to frequent Icha Icha, like with all the other B2Bs, is when you just want to have sex. The body-to-body massage rubbing isn't that interesting.
TIP: If you're interested in Sukebe, the treatment you get in All about Touch is highly recommendable and unique.
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 | DaDark Posted on July 24, 2024 at 17:09:30 Send a message got a list of girls. Chose one and asked when she was available.. When I got to the place and all the girls were standing in front of me it was obvious some heave Photoshop was used in the message. Let the girls choose who wanted to massage me. Payed 90 minutes. After choosing and being in private the girl said only one shot. Room was nice nothing more nothing less. Nuru, shower and Massage were ok and she made you feel comfortable. But with the fun part she clearly wanted to get things over with as fast as possible. Shouting to finish already after 10 minutes. No kissing and not even medium handling the chest as she said they were brand new and still healing. The remaining 20 minutes were never spoken off as she left the room almost straight after the one shot. 2/10 |
 | Craig Posted on February 03, 2024 at 09:23:30 Excellent service from Nan on many occasions.Highly recommend this superclean location. |
 | James Posted on December 24, 2023 at 08:53:38 Did you manage to get a blowjob of the receptionist? Or anything? |
 | Kla Posted on November 04, 2023 at 02:54:04 a bit pricy. get the same thing for less at various locations. |
 | justgotback Posted on October 01, 2023 at 16:46:01 i walked in thinking i was going to regret this, that my religious upbringing would make me feel guilt, maybe the bad reviews were right. maybee.. no! it was great! it was amazing. Nan calmed my nerves and i had so much fun. post-clarity i walked out thinking, "that was amazing. incredible." |
 | Jkl Posted on March 04, 2023 at 11:19:59 I assure you, don't go. The facilities are different from the picture and the service spirit is very bad. That's exactly what the operator said. The service was not good and she was too lazy. The owner of the store also changed 90 minutes to one-shot. Or you lied to me. Don't go, please. Operator, don't erase it when you see it. That is a very genuine assessment. |
 | Dominic Posted on January 15, 2023 at 06:26:19 Sorry by oral play I meant DATY. The girls in Doki and Kokoro were more than happy to let me give it. |
| Dominic Posted on January 15, 2023 at 06:24:35 I visited Icha recently. Took a 90 mins package. Girl was beautiful with a great body. Nuru quite well done. Was expecting a bare BJ but was given a covered BJ. I was also given only one shot. Kissing and oral play not allowed too. On balance the girl was very friendly and personable. However I had a much better time in Doki and Kokoro where I got bare BJ, kissing, mutual oral play, you name it, she gave it. I'm a little disappointed in the vast difference in service quality. I may return to Icha to give them one more chance. |
 | Admin Posted on January 04, 2023 at 14:44:11 @Earthbalance: Icha Icha is still open |
 | Earthbalance Posted on January 04, 2023 at 13:29:03 Is this shop closed? no any update and review. |
 | Bookworm Posted on September 09, 2022 at 08:47:55 I tried this place out, after going to other places in CM for years. Around Noon, on a Friday 5 girls, all cute. The receptionist brought me a fruit drink, showed prices for 60 and 90 minutes on a tablet. no huge complicated menu. I picked 1 hour and paid. The girls came out to the waiting room and smiled. I picked the friendliest one, long red hair. Went upstairs to the room, showered, Nuru on the airbed. She was really trying. Slipping and sliding, Laughing and chatting in Thai, sabai time. Half hour of that. Dried off, to the sheeted bed. Sensual as hell. Easily stopped when she did things I did not like. Full hands contact. No restrictions. Very malleable, eager to please. Very small, she was a bit tense, so was a bit difficult. But easier after she relaxed. I told her to do audio cues, and had no problems wrapping up. Showered. 1 hour Alarm went off as we walked down the stairs. Total GFE. Hot, cute, and friendly. Spoke some English. Will definitely go back. |
 | Kim Posted on June 11, 2022 at 19:57:16 Alice is young and good service! I always have good time with her. |
 | Frank Posted on June 05, 2022 at 08:20:44 Massage was bad....They say nuru but just what u get at any other fake nuru shop. Donot choose the girl bj, no training bad service. I booked 90 mins, i left after 45 mins. |
 | Old Farang Posted on May 27, 2022 at 13:25:26 I visited Icha Icha a couple of months ago and I thought I died and went to heaven. Excellent experience with BBJ and DATY. Being an older guy, I have a hard (no pun intended) time keeping it up for the full experience so what I received was perfect. The masseuse was named Snow and she made me feel lika a king. My next opportunity to visit was today, and it was the exact opposite. The massuse was cold, and actually turned me off so all I ended up was with a hand job. My next opportunity for this sort of relaxation will be somewhere else. |
 | SomeGuy Posted on February 08, 2022 at 18:35:57 Hi, Which girl is the best? In terms of sensuality and looks? Can you guys make some recommandations with names ? |
 | Alex Posted on December 15, 2021 at 19:15:46 Is DATY and CIM allowed by the girls? |
 | icha icha management Posted on November 23, 2021 at 10:55:22 >>Ares We are sorry for your experience. Both Doki and Kokoro is our sister shop in BKK, and we supposed to have a same service standard. Most of our girls offer BBBJ and let customer enjoy & relax for full 90 minutes with no rush. For 90 min, you may get 2 pops. some girls may only do intercourse for 1 time to save body, but you may ask for hand and mouth session for 2nd round. We always concern about the service and we will improve for your next visit. We also apologise for miscommunication with our PR staff. intercourse 1 times is guarantee, and you may enjoy 2nd round as well. All our courses including full japanese AV nuru mat session, and we will aim for the best service shop in Chiang Mai. Thank you for your feedback, and we just sent you email for an offer. |
 | Ares Posted on November 21, 2021 at 11:48:52 I was a bit disappointed with this place. The girl was good looking, but the service itself meh. No rimming, only CBJ, so no CIM either. And the manager immediately warned me that only 1 pop is allowed (and I chose 90 min option). In conclusion: similar places in Bangkok offer much better value (like Kokoro or DokiDoki). |
 | Cooldago Posted on March 17, 2021 at 22:25:50 The place is AAA+ and the service is even better. The massage the very best I have ever had. The girls are all young and very beautiful. The price is more expensive more than Celebrities which is just a few steps over. But believe me, Icha Icha is well worth the money you will spend. Please don't waste your time going to celebs unless you want a cheaper price, you get what you pay for, the girls in Celebs are all mechanical, in and out faster than a duck on a June bug and the place is a dump, dark and dingy. Believe me Icha Icha is clean as a whistle, and the service can't be beat. The girls are model types very beautiful. |
 | Ricky Posted on February 12, 2021 at 14:09:21 I had a pretty good time and it was definitely a cut above other local offerings. The girl was nice overall. I do have one issue that prompted me to make this post. I paid for the 90 minutes based on this site’s recommendation and when the girl told me we were finished I was okay, good times go by fast... When I checked the time I was only there for an hour. I mentioned it downstairs to the manager and she just shrugged and said... sorry. It really put a damper on a otherwise good time. Make sure you inside that 90 minutes means 90 minutes before you start. |
 | Cooldago Posted on January 13, 2021 at 18:46:42 I must say this place is heaven. I use to spend time at Celebs right down the road on the same side of the street. But after coming to Icha Icha. I will no longer go to Celebs. As they say you get what you pay for. Celebs is cheaper, but the service is mechanical. Not so with Icha Icha. From the time you walk in the door to the end of your visit you are treated like a King. Yes the price is a little more expensive, but it is well worth the money. The 90 minute full course with two girls was out of this world. 2 shots each with each girl. |
| icha icha management Posted on December 09, 2020 at 11:45:27 Yes, 2 girls special available for both 60/90 minutes full course. price is simply multiplied by 2, but you will get 100 baht discount for 60min 200 baht discount for 90 min. Our FS nuru massage is 60 min 2500, 90 min 3000 until end of this year(covid time promotion) , Thank you |
 | luciano Posted on December 08, 2020 at 16:36:07 is 4 hands available too? how much it is for 4hands,FS ,90 minutes? |
 | Aaron Posted on December 04, 2020 at 18:48:06 Is 90min 2 shots |
 | Peter Posted on November 13, 2020 at 13:47:37 I first saw a report about Icha Icha on the ChiangMaiLocator website. It appeared to be the only venue offering a genuine Nuru Massage in Chiang Mai, so I had put it on my list of places to try out. Today, I was in Chiang Mai and I had some time to spare, so I decided to give Icha Icha a try. The shop is located in a reasonably busy one way street, but it was easy enough to park my bike very close to the shop. Upon entering, I was greeted by a pleasant lady who explained the menu options and showed me images of the ladies that were working that day. I chose a very pretty lady by the name of Gubgib. She is advertised as being 20 years old and is very slim for her height. Gubgib took me upstairs to room number one. We started off with a very pleasant shower. Gubgib washed me all over, making sure that I was very clean, including the part that would receive a lot more attention later on. After the shower, she laid the big airbed down in the shower area and I lay face down while Gubgib prepared the gel. The Nuru massage was great. Gubgib rubbed herself all over me, first on the back and then on the front. Boy that Nuru gel really is slippery. If you aren’t careful, you can slide right off the mattress and end up on the floor. After a really pleasant Nuru massage, it was time to shower off and get ready for the main course. This was a lot of fun. She is so light that you feel like there is no one there at all. Gubgib has plenty of energy and moves nicely. She is a lot of fun and I definitely plan on seeing her again. |
 | Alex Posted on October 21, 2020 at 09:38:04 I do have to agree that icha was great as mentioned. I might even have to say it was better in terms of intimacy compared to Japan but the skills are better in Japan. For about a quarter of the price you would pay in Japan, this place can’t be beat. |
 | icha icha management Posted on September 04, 2020 at 08:55:51 promotion continues until end of this year. (2020) 60 min 2500 B 90 min 2900 B (2shot) Full Nuru Premium Massage Course |
 | James Posted on August 29, 2020 at 15:25:01 Is it possible to come with my Thai wife and have two girls massaging us, with a “happy ending” for both of us? |
 | chen shu Posted on August 14, 2020 at 13:15:37 I went to icha icha last night. Shop is better than any other local places in cm. It seems they invested a lot of money to make things right in every way. I had 60 min full course for 2400 baht. unlike most local shop charge b2b for 1800-2000 and adding extra 1000 for special. Definitely will visit again. highly recommend this place to everyone. |
| icha icha management Posted on August 12, 2020 at 11:23:51 Hi Ron, yes, 90 minutes for 2 shots as your request! we have promotion this month 300 baht off from original price. 60 min for 2400 baht, 90 min for 2900 baht. Full course premium nuru massage. |
 | Ron Posted on August 12, 2020 at 03:02:41 The price comes with 2 shots for 90mins? |
 | Ken Posted on August 10, 2020 at 11:35:42 just visited there last night. this is one of the best place in Chiangmai. 7 girls at time when I visited around 19:00. Girls are young and I got very good massage by mini. This place will be famous very soon. good clean facility and reasonable price. cheer |
 | Jake Posted on August 03, 2020 at 09:00:00 I went there at the end of July. I have been only a few times to these kind of places but this place was amazing. I took 90 min with Bam, small young girl. She had such an amazing hospitality mind. I arrived at the shop around 22:50 and came out from the shop at around 0:30. She did some massage on the bed at first for 10-15 min and we went to have shower and the mat plat. All went really great with 2 shots. no rush at all, we enjoyed nuru play and also had fun on the bed too. Compare to other shops I have been, many places treat people "business like" but she was very different from the beginning till the end. It's new place but it's worth to have a try. |
| James Posted on July 25, 2020 at 10:00:45 I think many are doing the same as me. Due to a lot of bad reports regarding the services of these B2B establishments in the past, there is mistrust and guys are waiting for more reviews to see if this one lives up to their claims of services on offer. I don`t mind paying more and tipping well for a quality service and if good I`d definitely become a regular customer and promote this to my friends here. We shall see. |
| icha icha management Posted on July 24, 2020 at 12:53:32 Dear Luke, Yes, it is ! |
 | luke Posted on July 24, 2020 at 11:12:20 so is it 2 shots with 90mins |
| Icha icha Chiang mai Posted on July 19, 2020 at 17:05:08 Hi James, Sorry for confusion. We are clear now. 90 min gets 2 shot guaranteed. Thank you |
| James Posted on July 19, 2020 at 10:10:15 To icha icha So what I gather from your second post, what service one gets is based on what the girls will do or won`t do, although it clearly says in your menu, THB 3,200 for 1.5 hour and 2 shots. So what exactly is the deal here? Because if paying that sort of money, I expect to receive what`s printed on your menu. |
| icha icha Chiang Mai Posted on July 15, 2020 at 10:25:15 Yes, price changing from July 15, until July 15th, we use 2700 and 3000 for pre-open price and u will get additional 500 baht off so it will be 2200 or 2500 baht(last day is July 15th), from July 15th until end of July, price is 2700 or 3200 and you will get 300 baht discount, so it will be 2400 or 2900 baht(last day is July 31st), you may use 90 full minutes for service, however 1 shot or 2 shots, some girls do some don’t...but our management explained ladies well to use full 90 minutes professionally. please ask our girls about this, and I’m sure most of our girls accept this 2 shots deal! Thank you for your consideration. |
 | JBiden Posted on July 15, 2020 at 09:59:30 Did the prices change? That's ok but I would like to know if it's still 2 shots for the 90 minute session. |
 | icha icha Chiangmai Posted on July 12, 2020 at 13:11:21 Yes, we offer full nuru massage. Our service is Japanese AV play on imported nuru mat before the bed session. If you select 90min, you may enjoy full service 90 min without rush. Kissing and oral play is also including for the course. We have discount 500 baht until 15th of July. |
| James Posted on July 11, 2020 at 10:47:54 Some questions: is there massage involved? is kissing allowed? on the 3200 baht package are we guaranteed the full 90 minutes? |
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